Harrods and Selfridges open London Christmas displays

The Christmas shop at Harrods in Knightsbridge, London Harrods and Selfridges said they had never before opened their Christmas shops this early in the year

Related Stories

Festive trees, decorations and cards have gone on sale at two department stores in central London, nearly five months before Christmas Day.

Harrods and Selfridges have opened their Yuletide sections, with both saying it was the earliest they had put their winter products on display.

Harrods has positioned an ice rink on the roof of its shop in Knightsbridge and has created 12 festive ice creams.

Selfridges, in Oxford Street, is letting customers make their own trees.

And it predicted high demand for its fake fur animal hats, including stag and polar bear styles.

The company said a 40% rise in international visitors over the past 12 months was among its reasons for selling Christmas merchandise in July for the first time.

Demand from tourists ensured that Christmas was "coming earlier each year", said buying manager Geraldine James.

"I can see a time when we offer a capsule Christmas collection throughout the year," she added.

Harrods has produced a dozen different festive-themed ice cream flavours, including mince pies, mulled wine and even brussel sprouts.

It is offering a life-sized Father Christmas for £2,999 and said it expected to sell enough tinsel to wrap more than 20 football pitches.

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

BBC London



9 °C 3 °C


  • Mukesh SinghNo remorse

    Delhi bus rapist says victim shouldn't have fought back

  • Aimen DeanI spied

    The founder member of al-Qaeda who worked for MI6

  • Before and after shotsPerfect body

    Just how reliable are 'before and after' photos?

  • A man shutting his eyes tightlyStrange light show

    What do you see when you close your eyes?

  • Sony WalkmanLost ideas

    What has happened to Japan's inventors?

Try our new site and tell us what you think. Learn more
Take me there

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.