Lincoln Christmas market: Event backed despite £100k loss
Lincoln Christmas Market's future is secure despite seeing a £100,000 loss, the city council has said.
The 2012 market saw a drop in visitors from 350,000 to 250,000 and a fall in people using the park and ride.
The council admitted a much-criticised one-way system had been a major factor in higher costs and lower income.
Bosses said while the market brought in millions to the local economy, the authority would have to work to cut future losses.
Lincoln Christmas Market
- Four days in early December
- Started in 1982 with 11 stalls
- Now one of Europe's largest with about 250 stalls
- Cancelled in 2010 due to snow
After complaints about overcrowding in 2011, a safety review recommended a different layout, which meant fewer stalls and the one-way system.
Kate Ellis, assistant director planning and regeneration at the City of Lincoln Council, said: "We are committed to the market because it raises the city's profile and benefits the economy.
"But we are not in a position where we are able to continue to write off that amount of money, so it is down to people like myself and the team to come up with ways of making it more cost-effective."
Basic pitch prices have been raised by 5%, now ranging from £945 to £1,260, but organisers said they cannot raise prices further and remain competitive.
Mark Hollingworth of the Bailgate Area Guild, which represents retailers in the area, said: "The market has wider benefits that just trying to make money but it should at least be able to break even."