Christmas jumpers help re-establish Sweater Shop
12 December 2013 Last updated at 22:50 GMT
Sales of Christmas jumpers are helping to re-establish Leicestershire knitwear brand the Sweater Shop.
The business was once a household name and had shops all around the UK, but it folded in the 1990s after being sold for £150m.
The original owner, now in his 80s, has relaunched the business and put his grandson in charge.
The BBC's Eleanor Garnier spoke to operations manager Ben De Zille Butler and sales director Sue Fells.