Call to increase East Midlands exports to India
15 May 2013 Last updated at 20:33 BST
Asian business leaders in Leicester are being called in to help boost the region's exports to India.
UK Trade and Investment, the government's own trade promotion agency has said the East Midlands is lagging behind other parts of the UK and should be exporting more to the country.
Mike O' Sullivan speaks to Priyesh Patel, managing director of Cofresh Foods, Peter Hogarth from UK Trade and Investment - a government department that works with UK-based companies, and Uday Dholakia from the Leicestershire Asian Business Association.