6 May 2011
Last updated at 17:17
Rare travel posters from World War I to the 1930s have gone on display at Snibston Discovery Park in Leicestershire. Lisa Webb, curator of "The Golden Age of the Travel Poster" exhibition, said: "The posters give a fascinating glimpse into an important moment in British history."
At the beginning of the 20th Century there was an increase in all types of transport. Travel posters became a way of advertising the range of new services and destinations offered, from a short trip across London to a fashionable luxury cruise.
"In the 1920s and 30s travel was still glamorous, the suburbs were just springing up, holidays and days out were becoming more popular and Britain's long love affair with the motor car was just starting in earnest," said the curator.
Ms Webb said: "Tom Purvis, one of the greatest and most influential British poster designers of the 20th Century, demonstrates his superb use of flat colour bold colour in this image." Mr Purvis began designing posters in the late-1900s.
"I love the vibrant colours of the art deco image of the Palm House at Kew Gardens - the view point appears to be high up in the canopy of the Palm House looking downwards with people visible on the ground below," she added.
This poster was published by the London Underground during World War I. "It was never intended for display on the transport network, instead they were sent to the troops overseas to decorate the army billets," said Ms Webb.
David Sprason, from Leicestershire County Council, said: "This is a wonderful exhibition that provides visitors with the chance to take a step back in time and see how changes in transport have been portrayed through advertising."
"The stunning posters capture the true spirit and character of British life and really are the cutting-edge of artwork of their time," he added.
The exhibition, which also features local objects such as Station Bell from the old Tilton railway station, will be on display until 18 September. Usual museum entrance charges apply. The museum is also holding a Transport Festival on 15 May.