A new My Ferry Link ship
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Cross-Channel service My Ferry Link launches

20 August 2012 Last updated at 21:39 BST

A new cross-Channel ferry service has been launched between Dover and Calais.

My Ferry Link uses ships and staff from SeaFrance, which went bust earlier this year.

Despite the crowded nature of the market, managers insist the new venture can be a commercial success.

The company will, initially, run eight return sailings a day.