Breast cancer sufferer third man in family to have disease
6 February 2017 Last updated at 00:48 GMT
Two men in Giles Cooper's family died after being diagnosed with breast cancer, then he got the disease.
Mr Cooper, from Conderton, Worcestershire, underwent a double mastectomy and is now hoping to increase awareness it's not just an illness affecting women.
He's part of a long-term study by Breast Cancer Now charity which is investigating the disease in men.
BBC Inside Out West Midlands features this story at 19:30 GMT on BBC One on Monday 6 February. It will be available afterwards on iPlayer.