Month-long Pershore Plum Festival starts

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A Victorian-themed plum festival has been opened in Worcestershire to celebrate the harvesting of the fruit.

The month-long Pershore Plum Festival marks the ripening of the soft fruit for which the area is famous.

The recent hot weather, together with the wet winter, will prove a "blessing" for this year's harvest, organisers said.

Every food stall will feature plums in some kind of guise including in sausages, pies, cocktails and beer.

Angela Tidmarsh, Wychavon District Council's tourism officer and festival organiser, said: "What makes this event special is Pershore and its people.

"The whole community joins in - shops dress their windows in purple, people wear purple to all our events and there is a carnival atmosphere throughout August within the town."

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