20 October 2012 Last updated at 11:24 ET

Tenbury Wells trade recovers after bridge closure

Tenbury Wells is attracting shoppers back to town

Social media, workshops and business advisers have all helped a Worcestershire town recover its trade, its chamber of commerce said.

Tenbury Wells was hit by severe flooding in 2007 and then by the bridge, a main route into town, closing for weeks of repairs early this year.

The chamber launched a scheme, Open for Business, six months ago.

It estimates £630,000 of business has been brought into the town since the scheme began.

Councillor Phil Grove, from Malvern Hills District Council, said about 30% of shoppers in Tenbury Wells were from elsewhere and added the Open for Business scheme was responsible for keeping shoppers visiting the town.