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Village shop job ad sparks amusement in Sutton Scotney

27 April 2014 Last updated at 12:31 BST

A village store owner in Hampshire has posted a job advert with some frank comments about his customers.

Ian Forsythe's advert says applicants should be able to "feign genuine interest" in customers.

His tongue-in-cheek advert has been a source of amusement in the village of Sutton Scotney near Winchester.

He said it was a reaction to "politically correct" job adverts he came across working in the corporate world.