Hart in Hampshire named as UK's most desirable place

The Hampshire district of Hart The rural area includes the towns of Fleet and Yateley

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The Hampshire district of Hart has been named as the UK's most desirable place to live for quality of life.

The annual study by the Halifax bank took into account factors such as jobs, housing, health and crime as well as weather, traffic and broadband access.

The survey found that 95% of people in the local authority area of Hart were in good health and they tended to have incomes 40% above the national average.

No places in northern England, Scotland or Wales were in the top 50 locations.

Listed buildings

Wokingham, East Cambridgeshire, Brentwood, St Albans, Maidstone, South Cambridgeshire and Epsom and Ewell were all among the top 10 in the 2011 Quality of Life Survey.

Of the top 50 places, 27 were southern England and 15 were in eastern England.

The district of Hart is in north-east Hampshire and includes the towns of Fleet and Yateley.

The River Hart flows through the rural area which has 1,000 buildings listed as being of special architectural or historical interest and more than 30 conservation areas.

House prices

Halifax economist Martin Ellis said: "Residents of Hart benefit from a combination of above-average weekly earnings, a low crime rate and good health amongst other factors.

"On the other hand, average house prices in the area are amongst the highest relative to local earnings, highlighting that a high standard of living often comes at a price."

Hart replaces Elmbridge in Surrey, which has been named as the top location for the past three years.

The only places outside the south and east of England in the top 50 were Wychavon in Worcestershire, Rushcliffe in Nottingham, Rutland, and North Kesteven in Lincolnshire.

In Scotland, the most desirable place to live was named in a Bank of Scotland survey as the Shetland Islands, ousting Aberdeenshire from top spot.


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  • rate this

    Comment number 253.

    Nowhere in any survey does it mention neighbours or the general public. I have relatives in Hampshire, and although as individuals people are fine, they appear have be no consideration for strangers. A simple thing, two elderly people were waiting to cross a side road into which I waa turning, I did what we normally do, I stopped and let them cross. My friend said they'd be amazed at such a thing

  • rate this

    Comment number 252.

    The most desirable place to live? Close to the people you love.

    Having good friends close by beats everything else - as I know to my cost.

  • rate this

    Comment number 251.

    Would rather avoid such pompous and boring places like the plague.

    They should do an alternative list, consisting of qualities such as 'proximity to shops,' 'ethnic makeup of population', 'public transport availability'...

  • rate this

    Comment number 250.

    As ever it all depends on your circumstances. Epsom is an excellent place to live if you have cancer since the superb Royal Marsden Hospital is just up the road.

  • rate this

    Comment number 249.

    Well it rains constantly in the inner Moray Firth, sun never shines.. And the wild haggis are a real pest, so best keep yourself away!

  • rate this

    Comment number 248.

    well quelle surprise - it were hardly going to be Manningham were it? - stating the b*****g obvious springs to mind - someone been paid to do this otherwise unfathomable piece of research?

  • rate this

    Comment number 247.

    How ridiculous, clearly they've never come further north than the Midlands.... I live in the beautiful Ribble Valley having relocated from the Rushcliffe borough in Nottinghamshire and I have to say life here is 100% better. At least the Ribble Valley will be kept as a secret to be enjoyed by the lucky ones who live here.

  • rate this

    Comment number 246.

    Sorry, residents of Hart. Halifax are measuring the wrong things, as you might expect from a load of bankers. Just ask residents in Wales, Scotland or the north of England if they'd rather live down south with a massive mortgage, lengthy commute and total lack of community spirit (I've tried both by the way)

  • rate this

    Comment number 245.

    anything has to be better than Nottingham/Worksop/Mansfield?

    even Newark is sadly going downhill!

    i long for the days i lived in Dunkeld,Perthshire (only spoilt by the anti english loons)

  • rate this

    Comment number 244.

    Best place to live is surely anywhere but this despicable country.

  • rate this

    Comment number 243.

    226.luverlymoney - there is one notable problem with living on the Wirral though.....

    .....your local team would be Tranmere Rovers.......even we beat them 3 - 0 a couple of weeks back.....!

  • rate this

    Comment number 242.

    Who thought up this list? I do not know about Hart, but I have lived in Epsom and although it is very pretty and clean the overcrowding and traffic made it not a pleasant place to live. I have lived in many parts of the UK and would put Bristol and the Rossendale Valley in Lacashire or my present home in the Cotswolds in north Oxfordshire far higher on my list. And what about Northern Ireland?

  • rate this

    Comment number 241.

    I'd be thoroughly miserable if I couldn't get to Harrods via a short tube ride. Disaster, darling.......!

  • rate this

    Comment number 240.

    Would this be anything to do with the disproportionate amount of funding that these areas enjoy compared to the rest of England?

  • rate this

    Comment number 239.

    Who gives a stuff?

  • rate this

    Comment number 238.

    I was born/bred in Fleet, my brother still lives there. I go back twice a year to visit but it's not for me.
    The whole of the UK offers such a diverse range of desirable places to live, anyone can easily find their own haven in this green and pleasant land; the hardest part is choosing which from your own shortlist.
    For me, it's not the countryside, the amenities or the location, it's the people.

  • rate this

    Comment number 237.

    Whoever analysed the results of this survey cannot have visited Fleet or it's "Hart" district. It is incredibly overcrowded, housing is unaffordable to us ordinary mortals. Many of the people are incredible snobs. Fleet was the first place that I encountered racial prejudice ( I am a Yorkshireman).

  • rate this

    Comment number 236.

    comment #136. (editors pick).

    No jobs and crappy broadband in rural Carmarthenshire. Unless you like living with no money on the dole. Perhaps you do or perhaps you havent read the whole article. Its not all about location,location!

  • rate this

    Comment number 235.

    These surveys simply crunch statistics. They don't reflect real life. Hart District is somewhere I pass through and never have reason nor wish to stop.

  • rate this

    Comment number 234.

    This is obvioulsy a study of healthy young people, my elderly mother lives in Harta and the services provided by Hart District Council fall well short of those expected anywhere in the UK let alone in the "most desirable place to live".


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