Hart in Hampshire named as UK's most desirable place

The Hampshire district of Hart The rural area includes the towns of Fleet and Yateley

Related Stories

The Hampshire district of Hart has been named as the UK's most desirable place to live for quality of life.

The annual study by the Halifax bank took into account factors such as jobs, housing, health and crime as well as weather, traffic and broadband access.

The survey found that 95% of people in the local authority area of Hart were in good health and they tended to have incomes 40% above the national average.

No places in northern England, Scotland or Wales were in the top 50 locations.

Listed buildings

Wokingham, East Cambridgeshire, Brentwood, St Albans, Maidstone, South Cambridgeshire and Epsom and Ewell were all among the top 10 in the 2011 Quality of Life Survey.

Of the top 50 places, 27 were southern England and 15 were in eastern England.

The district of Hart is in north-east Hampshire and includes the towns of Fleet and Yateley.

The River Hart flows through the rural area which has 1,000 buildings listed as being of special architectural or historical interest and more than 30 conservation areas.

House prices

Halifax economist Martin Ellis said: "Residents of Hart benefit from a combination of above-average weekly earnings, a low crime rate and good health amongst other factors.

"On the other hand, average house prices in the area are amongst the highest relative to local earnings, highlighting that a high standard of living often comes at a price."

Hart replaces Elmbridge in Surrey, which has been named as the top location for the past three years.

The only places outside the south and east of England in the top 50 were Wychavon in Worcestershire, Rushcliffe in Nottingham, Rutland, and North Kesteven in Lincolnshire.

In Scotland, the most desirable place to live was named in a Bank of Scotland survey as the Shetland Islands, ousting Aberdeenshire from top spot.


More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites


This entry is now closed for comments

Jump to comments pagination
  • rate this

    Comment number 153.

    Sorry, but this is just absurd.

    The criteria are arbitrary and some are not really important (access to broadband??). What about scenic value, the COST of living/housing (not just income), good social facilities, a good community spirit and access to good schools? Personally, I'd rate Hutton-le-Hole on the N Yorks Moors as being paradise and York (where I live) is excellent too.

  • rate this

    Comment number 152.

    Yeah of course the south is the best place to live. Please keep believing that as it will leave the 'real' beautiful places like the Lake District, Snowdonia, Derbyshire, Cornwall and Devon, Yorkshire, Northumberland etc. to the people who really appreciate it.

    Most desirable place in the south-east? Don't make me laugh!

  • rate this

    Comment number 151.

    Clearly this decision was made without anybody actually trying to live in this area. I grew up in "Hart" and if you don't drive the transport links are awful, every square metre of the countryside there looks the same as every other square metre, there's no variations in the architecture so every street looks just like every other and the shopping centres are 1970's concrete monstrosities!

  • rate this

    Comment number 150.

    "No places in northern England, Scotland or Wales were in the top 50 locations"

    Who would have thought it.

  • rate this

    Comment number 149.

    It appears from the comments on here that if the Halifax actually garnered public opinion they'd get a very different list of most desirable places!

  • rate this

    Comment number 148.

    I cannot believe this study. I lived in London (Islington) for 5 years and paid a fortune for a small kennel. Generally, people are rude and avoid eye contact and though the city has a lot to offer, you can enjoy them only if you earn a lot. I have moved to Yorkshire now, my salary goes a long way, people are just great. I have no intention whatsoever of retruning to the south now.

  • rate this

    Comment number 147.

    Does this story mean that Christmas Eve is taking over the role of April Fools Day?

  • rate this

    Comment number 146.

    The wealthy change places. More than 30 conservation areas so there's very little building allowed, house prices rise, meaning the people born there can't afford to live there.
    You used to live near your job, now you live where you can afford & travel to your job.
    I grew up in a workers cottage, which is now worth in the region of £350G. I'd love to live and work rurally but I can't afford it!

  • rate this

    Comment number 145.

    All people need is to have good health, food on the table, a warm place to live and friends and loved ones to keep them company. Those that have this are truly well off. Home is what you make it not just a location on a map.

  • rate this

    Comment number 144.

    You can just imagine what the neighbours would be like living in Hart. All trying to keep up with the "Jones's".

    I bet they have "Whose got the most expensive car" Parties and the milk man delivers in a Merc.

    Oh to be in England now we live in Hart.

  • rate this

    Comment number 143.

    We love it in Yateley. My daughters go to excellent schools which are a within walking distance of our house. We are surrounded by beautiful English countryside, the air is clean, crime levels are low, the people generally very friendly. I am struggling to understand some of the comments here, particularly how Basingstoke "looms" over Wokingham. They're 25 miles apart! Green eyes maybe?

  • rate this

    Comment number 142.

    Lies, damned lies, and statistics. I would like to see all the figures, and exactly how this was worked out. Frankly, I don't believe it and think the Halifax, who are using this 'News' as a marketing tool have bent the 'News' in their favour. I live in York, which is a beautiful city, has low unemployment, and has fared the recession well.

  • rate this

    Comment number 141.

    This "study" is nothing more than a totally pointless exercise.

  • rate this

    Comment number 140.

    re 105. Colin Shepherd.

    I assume that all these people in London making money and 'propping the rest of the country up' are all born and bred Cockneys, and none have them have been poached from the rest of the UK to achieve this.

  • rate this

    Comment number 139.

    The Palace of Westminster. This must be the biggest gravy train in the country. Plenty of money and work went you want to.

  • rate this

    Comment number 138.

    lols is this a christmas wind up??? lets not have any of those places in the lake district, lets stick with boring dull overpriced southern rubbish, YOU DONT EVEN HAVE ANY HILLS!!!!

  • rate this

    Comment number 137.

    Why would anyone in the right mind want to live in London unless you earn a huge amount of money and live in a well of area? All of these arguments about London being great because it is near to the airports is just stupid.

    Do you really want to be stabbed? Obviously NO.

    Everybody who is trying to suggest that "The North" and "London" is better is clearly wrong.

  • rate this

    Comment number 136.

    What total nonsense, my daughter lives in Hart district, my wife and I live in the Wokingham area only a few miles from the town centre, the concrete jungles of Basingstoke and Bracknell dominate and loom over both of us, both hell holes, cold and soul less. We have properties in rural Carmarthenshire and it is far better with ambience, peace and relaxation, I know where I would rather be.

  • rate this

    Comment number 135.

    If you took money out of the equation the results would be very different.

  • rate this

    Comment number 134.

    A bank produces a list of the most desirable places to live. Ho ho ho!


Page 22 of 29


BBC Hampshire & Isle of Wight



10 °C 4 °C


Try our new site and tell us what you think. Learn more
Take me there

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.