Cheltenham Art Gallery and Museum re-branding revealed
- 6 September 2013
- From the section Gloucestershire
Three designs for a re-branding of Cheltenham's Art Gallery and Museum have been revealed for public comment.
C-MAG, The Wilson and Fifty One are concepts which have been developed between the borough council and Asha, a creative agency in the town.
The brands will be discussed by the council's cabinet on 17 September and, if approved, one will be unveiled when the gallery reopens on 5 October.
It has been closed since March 2011 for a £6.3m refurbishment.
A new extension has been built to increase exhibition and display space, with improvements also carried out on existing galleries and public spaces.
When the building reopens, Cheltenham's Tourist Information Centre will also be moving in to share the space.
Members of the public have been invited to have their say on the three rebranding options.
The Wilson design is based on the Cheltenham-born explorer Dr Edward Wilson. Fifty One reflects the number of the main building and C-MAG is an acronym of Cheltenham Museum and Art Gallery.
Councillor Rowena Hay, cabinet member for sport and culture, said: "The art gallery and museum has always been a popular attraction in the town and now we have the chance to develop a brand that will promote this centre on both the national and international scene."