Essex

Row over children's beauty salon in Brentwood, Essex

  • 9 June 2011
  • From the section Essex
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A child protection charity has expressed concern over a new beauty parlour in Essex aimed at youngsters.

New firm Trendy Monkeys in Brentwood describes itself as a "kids fun salon and princess parlour".

Claude Knights, director of charity Kidscape, said she was worried about the message the treatments give about the "commercialisation of childhood".

But the owner of Trendy Monkeys, Michelle Devine, said the concerns were "ridiculous".

"I am making little girls into princesses, that is it," she added.

The row follows a government backed report by Reg Bailey which expressed concerns over the sexualisation of children.

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