Dorset

Bournemouth's £76,000 'welcome' sign completed

  • 10 August 2013
  • From the section Dorset
Durham's Riverside ground in 2000
The illuminated sign has been installed over the Wessex Way near Royal Bournemouth General Hospital
Half-finished welcome sign
The road was closed for two nights while the signs were installed
Welcome to Bournemouth sign
The three-dimensional signs are illuminated at night
Welcome to Bournemouth sign
Opposition councillors criticised the decision to install the £76,000 signs
Bournemouth 'safe journey' sign
Motorists leaving the town are wished a 'safe journey'

Two signs welcoming visitors to a Dorset seaside resort and wishing them a safe journey have been completed.

Bournemouth Borough Council erected the signs on a footbridge over the A338.

Opposition councillors at the Conservative-led authority said the £76,000 cost was "outrageous" at a time when services were being cut.

The council said many destinations had created structures to mark their approach, such the Angel of the North sculpture at Gateshead.

Tourism councillor Lawrence Williams said: "This type of signage makes a statement about our town and the community it represents as well as a significant contribution to the way an area is perceived."

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