Alcohol poster campaign targets Torbay parents
A "hard-hitting" campaign to encourage parents to "think seriously" about how drinking alcohol could affect their children's lives is to run in Torbay.
More than 2,000 posters of children in compromising situations will be put on buses, in schools and at GP surgeries.
Images include a child left at the school gates with the caption "she always forgets me".
Graham Shiels, a substance misuse service manager, said Torbay saw a "lot of binge drinking".
He added: "Torbay has a problem with alcohol in general.
"Evidence suggests there is a lot of binge drinking in particular which is contributing to the overall figures."
People living in the most deprived areas are significantly more likely to be admitted to hospital for alcohol attributable conditions, research suggests.
Mark Richards, Torbay council's healthier communities project manager, said that 26% of Devon and Cornwall's population was engaged in "hazardous drinking".
He added: "What we are trying to do is to run a "hard-hitting" campaign that is going to get parents to "have a look and think seriously" about the impact of their drinking upon their children and themselves."
The poster campaign will be launched later in the month.
Mr Richards plans to work with a group of parents to monitor the campaign's impact.