Bristol taxi drivers to act as city ambassadors
Taxi drivers in Bristol are being offered free tickets to some of the city's top attractions so they can act as ambassadors to visitors.
The city's tourism board and the Mayor, George Ferguson, are to launch the new initiative which aims to offer "a greater sense of welcome to visitors".
Copies of the 2013 Visitor Guide will be also given to hackney cab drivers to boost their knowledge of places to go.
About 300,000 free guides are also being distributed to top visitor areas.
"I want Bristol to be the most welcoming city - one that goes out of its way to open its arms to visitors, to give them a great first impression and to take care of them in a way that ensures that they extol our virtues elsewhere," said Mr Ferguson.
"This is why I have forged a close partnership with the city's taxi drivers because they play such a vital role as ambassadors for Bristol.
"This excellent new guide will equip them and their passengers with a comprehensive picture of Bristol's visitor and other attractions."
Among the attractions supporting the initiative are Brunel's ss Great Britain, At-Bristol and Bristol Zoo Gardens.