West Midlands companies net £517m from London 2012

Andrew Taylor, Amadeus Andrew Taylor works for a catering firm at the NEC that has won a multimillion-pound contract

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West Midlands companies have won £517m worth of 2012 Olympics-related tenders, according to a regional body.

West Midlands for 2012 says a business from all but one of the region's 59 parliamentary constituencies has successfully bid for a contract.

At present 315 firms will be involved, with Birmingham Hodge Hill the only constituency to miss out.

Paul Deighton, chief executive of games organiser Locog, said the region had "embraced the opportunity".

Mr Deighton added: "It just shows if you get moving and chase after the business you can be successful.

"It's a massive impulse locally just at a time when our domestic economy needs that kind of support so really the Olympics has come at the perfect time."

David Moorcroft, who chairs West Midlands for 2012, was at an event in Wolverhampton where Mr Deighton met with a number of the successful firms.

Food deal

Former Olympian Mr Moorcroft added more contracts were available and said: "This is a great moment for business to reflect on this success and to look ahead to opportunities beyond the 2012 Games."

The catering arm of the NEC Group in Birmingham, Amadeus, is one of the successful firms and has secured a "multimillion-pound" deal to provide food to the Olympic Park North, home to the velodrome and basketball arena.

The company won the contract in January and will be on site in February of next year.

London 2012 - Begin your journey here

London view

Olympics project director for Amadeus Andrew Taylor said 50% of all food would be sourced within 50 miles of the NEC, with many new jobs created locally.

Mr Taylor said: "We're going to need in excess of 2,000 people to deliver the games project as a whole and some 15-20% of those will be based here in Birmingham.

"We're going to consolidate that through a central production and distribution facility that's going to be based in the halls here."

'Sustainable business'

Another to cash in is former London fashion designer Jan Constantine.

Now based in Newcastle-under-Lyme, Ms Constantine's self-titled embroidery design business has secured a contract worth at least £1m to create home furnishings, like cushions, with Olympics branding.

She said: "This is it for me. This is the one and only contract of this type that I'll be doing.

"But from this it will become a sustainable business because it'll take us into all different kinds of avenues."

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