Luton Town fans get to the bottom of Sport Relief
21 March 2014 Last updated at 16:42 GMT
Two Luton Town fans took their lead from Alan Shearer and Robbie Savage's Battle of the Backsides at Wembley Stadium, by parking their bottoms on every seat at Kenilworth Road for Sport Relief.
In Cambridge, businessman Ed Goodman opted to follow suit in his office, covering 100 seats in just three minutes.
Shaun Peel reports on events across the eastern region in aid of the charity, with many more planned over the weekend.
To donate, visit the Sport Relief website.