When the North East swapped sandcastles for sangria
15 August 2013 Last updated at 10:13 BST
Before the advent of cheap air travel the annual holiday was at the mercy of the the British weather.
But, by the 1970s, things were changing.
Holidaymakers were deserting our seaside resorts and flying off for a fortnight in the sun.
It was boom time for Benidorm, but it marked the beginning of the decline of many of the north-east of England's coastal towns.
Peter Harris looks at the big holiday revolution, when we swapped sandcastles for sangria.