Bedlington Terriers hit jackpot with sponsor Mr Rich
When US billionaire Bob Rich's wife discovered an ancestral link to the Northumbrian town of Bedlington, few could have anticipated what would happen next.
Looking to find a way to connect with his English ancestors, one of America's richest men took on the challenge of transforming local Northern League football club Bedlington Terriers.
For the team described as "more mongrel than pedigree", it was a fairytale come true.
It turns out to be the beginning of a love affair between Bob Rich and the Terriers.
Mr Rich and the Terriers is on Sunday, 25 March on BBC Two at 22:50 BST and nationwide on BBC iPlayer for seven days thereafter.