'Glorious Twelfth' grouse season reignites conservation debate
12 August 2014 Last updated at 09:57 BST
To those involved in the grouse industry the 12th August is the first day of the grouse shooting season is known as 'Glorious Twelfth'.
Gamekeepers say the practice provides a much-needed financial boost to rural economies.
But conservationists say management of the grouse population is flawed, and that other bird species are suffering as a result.
Tim Muffett reports from Cumbria.