Welcoming South Asian women to Luton Town Football club
22 March 2014 Last updated at 22:25 GMT
Around 100 south Asian women attended a Luton Town football match against Chester on Saturday.
They went as part of an initiative to encourage more people from their local community to go to football games.
The scheme, called From Headscarves to Football Scarves, is aimed at boosting social integration in the region.
BBC Asian Network's Chetan Pathak reports.