Media playback is unsupported on your device

Welcoming South Asian women to Luton Town Football club

22 March 2014 Last updated at 22:25 GMT

Around 100 south Asian women attended a Luton Town football match against Chester on Saturday.

They went as part of an initiative to encourage more people from their local community to go to football games.

The scheme, called From Headscarves to Football Scarves, is aimed at boosting social integration in the region.

BBC Asian Network's Chetan Pathak reports.

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.