UK floods: £2m tourist industry fund announced

A tourist information sign surrounded by water A tourist information sign surrounded by water after recent flooding

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The government is making £2m available to help firms which rely on tourism in flood-affected parts of England.

Experts will visit the areas concerned to run sessions offering practical tips on how to cope with the aftermath of the recent severe weather.

Culture Secretary Maria Miller said the aim was to get tourism businesses "back on their feet".

The fund is in addition to the £10m pledged by Prime Minister David Cameron to help businesses hit by flooding.

Tourism body VisitEngland will host the advice sessions, which will take place throughout March.

Windsor Castle Windsor also suffered from flooding

Ms Miller said: "We want to help all those tourism businesses that have been affected by the horrendous floods get back on their feet as quickly as possible.

"Experts will be put on the ground to help small businesses with practical advice and communications."

'Business as usual'

A "bespoke" Easter marketing campaign will also be run to attract people to flood-hit areas, she added.

The sessions will cover subjects including communicating with customers online as well as advice on marketing and how to access business support measures.

VisitEngland's chief executive James Berresford said: "Our message to customers is 'business as usual'.

"Despite many areas having been affected by bad weather and some travel disruption, the tourism infrastructure is largely unaffected."

VisitBritain chief executive Sandie Dawe said it was a "great time to travel to Britain".

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