Cassette Store Day celebrates 50 years of cassette tapes
7 September 2013 Last updated at 11:23 BST
It's been fifty years since the cassette tape was launched at the Berlin Radio Show, so to mark it record shops around the world will be selling tapes, some for the first time ever.
Music journalist Jacqueline Springer told the Today programme that cassette tapes had allowed people to carve out their own "musical and social identity" and said she still plays her cassettes, calling them "emotionally valuable".
News editor at the NME, Dan Stubbs, branded Cassette Store Day as "misplaced nostalgia" and said he'd disposed of his tapes years ago, although he admitted that MP3 player playlists "don't have the same effect" as a home-made cassette tape.