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UK's rural poor 'going hungry'

20 June 2013 Last updated at 09:01 BST

Much is made of the poverty and deprivation in some of the UK's inner cities but a lot less is heard about how these hard economic times are affecting people in the countryside.

According to the Joseph Rowntree Foundation, a couple with two children living in a remote hamlet need more than £70 a week more than their urban counterparts to get by.

A growing number of charity food banks have been set up to help people in rural areas cope with the cost of living.

The Today programme's correspondent, Mike Thomson reports from the Cotswolds town of Moreton-in-Marsh in Gloucestershire.

First broadcast on BBC Radio 4's Today programme on Thursday 20 June 2013.