Why people change the way they speak
17 April 2013 Last updated at 11:10 BST
Historically received pronunciation signified a higher social class than a local accent. That was why Margaret Thatcher moved from a Lincolnshire accent to sounding like the Duchess of Devonshire.
She's not alone among those whose accents have transformed after arriving in the public eye. The former England captain David Beckham has gone from pure cockney to something approaching received pronunciation.
But the normal changes can also reverse as privileged public schoolboys like Tony Blair and George Osborne start slipping into an estuary accent.
Jeremy Paxman introduces this report by Stephen Smith for Newsnight.