Horsemeat scandal: Hairy Biker says 'Everybody must take responsibility'
9 February 2013 Last updated at 00:52 GMT
An investigation is under way by the Food Standards Agency after a number of beef products were found to contain horsemeat.
Dave Myers is one of the Hairy Bikers, a duo who present cookery programmes on television.
In the past the pair have lent their name to a ready-meal manufactured from British beef and available in supermarkets.
He says that companies which produce meat products are under constant pressure from supermarkets to reduce their costs.
Dave Myers was speaking to the BBC's Mishal Husain on Newsnight.