Children 'embarrassed' to be seen with books
7 September 2012 Last updated at 09:29 BST
Children are reading less as their lives become more crowded with other activities, new research from the National Literacy Trust suggests.
And, while many enjoyed reading, some 17% said they would be embarrassed if a friend saw them with a book.
BBC Breakfast spoke to some children, parents and children's author Tom Palmer about the findings.