Llanwrtyd Wells in Wales hosts World Alternative Games
21 August 2012 Last updated at 09:17 BST
A Welsh town famed for its peculiar sports is staging an unusual alternative to the Olympics.
Llanwrtyd Wells, Powys is hosting the World Alternative Games, where competitors take part in a range of disciplines, from worm charming and gravy wrestling to Russian egg roulette.
Organisers have devised a total of 35 events over the two-week Games with an equally unusual emphasis away from victory, as the gold, silver and bronze medals contain the inscription: "Taking part is more important than winning".
Mike Bushell reports.