Post Olympic spirits high but may fizzle out - survey


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The Olympic Games have had a positive effect on the UK, according to a survey for the BBC, but there are doubts how long the feel-good factor will last.

Some 83% said the Games had a positive effect on the UK and 80% thought it had made people more proud to be British.

However while 35% thought the effect of the Games would be long-term, 54% thought it would be short-lived.

Of the 1,002 people asked by GfK NOP, 80% said they had been interested in the Games over the past two weeks.

Value graphic

Meanwhile, 64% said the Olympics had provided good value for money and 56% said they had had a positive effect on them personally.

The Games delivered the biggest national television event since current measuring systems began, with 51.9 million people - 90% of the UK population - watching at least 15 minutes of coverage.

It was the BBC's most successful online event, attracting a record-breaking 55 million global browsers to the BBC Sport website throughout the Games.

Games chairman Seb Coe has acknowledged the role played by the crowds who gave huge support to the athletes, resulting in GB finishing third in the medals table.


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In a separate survey conducted for the BBC in July, most people said they thought the Olympic Games would mainly benefit London and not the rest of the country.

The poll of 2,017 people found 59% thought taxpayers had paid too much to cover the cost of the Games, while at the same time 53% thought it was not wasted money.

When a similar survey was conducted for the BBC in April, 64% of those who took part thought the cost was too high.

The Olympics, which began on 27 July, were brought to a close by a ceremony on Sunday 12 August watched by 26.3 million people in the UK.

Selected poll questions

What effect, if any, do you think the Olympic Games have had on the UK as a whole?

Source: GfK/BBC News, 1,002 people aged over 16 interviewed between 10-12 August 2012





No effect at all


Do you think that the Olympic Games has made people more proud to be British, less proud to be British, or made nodifference?

More proud


Less proud


No difference


Thinking about the effect the Olympic Games will have on the UK overall, do you think that any effect on the UKwill be long term, any effects will be short-lived, or will there be no effect at all?

Long term


Short term


No effect


Don't know



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  • rate this

    Comment number 15.

    A nation can't be held against its will in a union with the promise of funding for rowing and fencing!

    May as well throw glass beads over the border!

    bungler browns' intervention, Scots have long memories of his favourite sporting own goal.

    London held an excellent games, at £13Bn why wouldn’t it, but two years’ time in the polling booth, it means nothing!

    C McK

  • rate this

    Comment number 43.


    You misrepresent "our" cause - our cause is to see Scotland join the group of world nations as a participating member of the United Nations, the equal of any other country.

    brown and camerson are using Scottish athletes as political footballs; I do not see your concern being voiced against that!

    Do you advocate to your friends to remain in failed marriages?

    C McK

  • rate this

    Comment number 113.

    Once the BBC (especially) and Media propaganda dies down, people get back to their day to day problems and tough lives, realise how unfair the ticketing was, how London biased it was and realise the cost in excess of 12 billion pounds, there will be no high spirits, just anger at what could have been achieved investing in young people getting fit rather than promoting McDonalds and athletes egos

  • rate this

    Comment number 44.

    Olympic comments- BBC hype,how much did the OTT coverage cost?
    BBC's subliminal Unionist messages,highlighting of Scots and Welsh medal winners but never English.
    Funding, we simply bought medals.
    Elite sport is not a good cause and should not be lottery funded.
    Athletes should loan and payback their funding like students do.
    (but medal winners receive a cash award as in many countries?)

  • rate this

    Comment number 98.

    1 Hour ago
    I dont think that post Olympic spirits will fizzle out

    Already fizzled init !


Comments 5 of 346


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