Post Olympic spirits high but may fizzle out - survey


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The Olympic Games have had a positive effect on the UK, according to a survey for the BBC, but there are doubts how long the feel-good factor will last.

Some 83% said the Games had a positive effect on the UK and 80% thought it had made people more proud to be British.

However while 35% thought the effect of the Games would be long-term, 54% thought it would be short-lived.

Of the 1,002 people asked by GfK NOP, 80% said they had been interested in the Games over the past two weeks.

Value graphic

Meanwhile, 64% said the Olympics had provided good value for money and 56% said they had had a positive effect on them personally.

The Games delivered the biggest national television event since current measuring systems began, with 51.9 million people - 90% of the UK population - watching at least 15 minutes of coverage.

It was the BBC's most successful online event, attracting a record-breaking 55 million global browsers to the BBC Sport website throughout the Games.

Games chairman Seb Coe has acknowledged the role played by the crowds who gave huge support to the athletes, resulting in GB finishing third in the medals table.


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In a separate survey conducted for the BBC in July, most people said they thought the Olympic Games would mainly benefit London and not the rest of the country.

The poll of 2,017 people found 59% thought taxpayers had paid too much to cover the cost of the Games, while at the same time 53% thought it was not wasted money.

When a similar survey was conducted for the BBC in April, 64% of those who took part thought the cost was too high.

The Olympics, which began on 27 July, were brought to a close by a ceremony on Sunday 12 August watched by 26.3 million people in the UK.

Selected poll questions

What effect, if any, do you think the Olympic Games have had on the UK as a whole?

Source: GfK/BBC News, 1,002 people aged over 16 interviewed between 10-12 August 2012





No effect at all


Do you think that the Olympic Games has made people more proud to be British, less proud to be British, or made nodifference?

More proud


Less proud


No difference


Thinking about the effect the Olympic Games will have on the UK overall, do you think that any effect on the UKwill be long term, any effects will be short-lived, or will there be no effect at all?

Long term


Short term


No effect


Don't know



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  • rate this

    Comment number 326.

    May fizzle out?????. Well of course it will in time, good lord, some people eh!.

  • rate this

    Comment number 325.

    @ 323. xyriach - perhaps next time these people will file their tax returns on time or do you actually think that HRMC are making it all up and trying to pay for the Olympics?

  • rate this

    Comment number 324.

    @319 Herb - Labour's planned cuts (incl those to the NHS budget) wouldn't have been ideological but necessary? Stop being so blinkered

  • Comment number 323.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • rate this

    Comment number 322.

    This will all fizzle out when people realise that all the problems that existed before the Olympics still exist now. Wonder what the government will hide behind when they release any bad news about the economy, job losses and terrorist funding (£5m to syria) now

  • Comment number 321.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 320.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • rate this

    Comment number 319.

    If this country had any pride , it wouldn't be sitting idly by, as a bunch of out of touch, toffs set about with relish destroying the very heart of our society with their idealogically based cuts ! The Olympics , shold have shown everybody , that you don't have to accept anything except the very best ! and what we're currently lumbered with isn't that , now is it!

  • Comment number 318.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 317.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • rate this

    Comment number 316.

    314: Maybe Copeland isn't the best example here as she went to a public school!

  • rate this

    Comment number 315.

    I hit a dark depression on Sunday night, particularly during Jessie J's performance at the closing ceremony, and am struggling to recover from it. I didn't want the Games to end, they were amazing. I hate London again, it's back to being a horrible city to get around and everyone's dour and unfriendly.

  • rate this

    Comment number 314.

    @koolkarmauk "When all Athletes whatever their social background have the same opportunities we can sit on here crowing about just how successful the Olympics actually were"
    They do have the same opportunities - that's what the Lottery funding you're moaning about is geared toward. Just ask Katherine Copeland who comes from a small ex coal mining town in the NE

  • rate this

    Comment number 313.

    I don't know who floated this around the newsroom as a story. When the fizz runs out then you can report about it. You can shove your 'what if' scenarios along with your socialist Guardian reading leanings.
    This games was a success. That happened. People are happy. That is happening. The future? BBC, stop it now or ITV and Sky can have the games in future.

  • rate this

    Comment number 312.

    @koolkarmauk - So you said that athletes were funded by the taxpayer - until it was pointed out you were wrong. You said the athletes were in the mainstay white - until it was pointed out that you were wrong. Lets go for 3 out of 3 shall we? Please provide proof that the 37% of privately educated were "middle class" and not "working class" on scholarships.

  • rate this

    Comment number 311.

    I am proud to live in the UK, I was born in South Africa and have lived here for 10 years. Over the last two weeks I was reminded what makes it "Great" Brittian. From the opening ceremony to the closing the world saw first hand what I believe and understand to be Dunkirk spirit. My eyes welled up at the immense support and effort of the athletes, volunteers and crowds. Every one should be proud!

  • rate this

    Comment number 310.

    306 koolkarmauk

    I tried to point out that I knew the circumstances first hand (and clearly better then the Grauniad's reporter). Historically the paper has a poor reputation for accuracy and I can see why now. Mr Wilby has taken one person's view, to underpin his argument, without checking the facts.

    He has reeled you in too.

  • rate this

    Comment number 309.

    Schools do have a role in promoting excellence. PE teachers are usually the ones who recognise exceptional talent and push them in the direction of sports clubs.

    Schools' main role is to instil a love of activity in children so that they love to educate the body and mind simultaneously. The rest will take care of itself. Lastly keep politicians, especially DC and Mr Gove, out of PE entirely.

  • rate this

    Comment number 308.

    Can someone please clarify what we actually GET for winning a gold medal? The athlete gets to wear the gogn around their neck but what do we as a national actually gain for the c.£10m per medal?

  • rate this

    Comment number 307.

    #306 In most cases Schools have little to do with sporting success. Athletic clubs (Jessica Ennis Shefield Athletics club, Rebecca Adlington Nova Centurions swimming club, Steve Cram Jarrow athletics club etc) have provided the coaching. Even Eton lacks a Velodrome or dressage facilities.

    Incidentally what percentage of Guardian staff writers went to private school? >35% I bet!


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