Olympic Games: Lord Coe made legacy ambassador

Lord Coe (left) and David Cameron The prime minister praised Lord Coe for his work on the Olympic Games

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Lord Coe is to be the UK's Olympics legacy ambassador, Prime Minister David Cameron has announced.

Mr Cameron said the Games had "lifted the whole country" and Lord Coe had been its "head and heart".

Lord Coe said he was "very happy" to drive the legacy forward but it was not a "one- man mission" and the "whole nation" had to support its values.

The former middle distance athlete, who won Olympic gold in 1980 and 1984, has chaired Games organiser Locog.

That position came after Lord Coe - a Conservative MP from 1992 to 1997 - had led the successful bid for London to host the Games.

He will now advise Mr Cameron on the best ways to secure long-term benefits for the UK.

Lord Coe will also act as a roving ambassador to help secure deals for British firms.

Downing Street said he would also be tasked with ensuring efforts to boost sporting, volunteering and regeneration effects were also kept on track.

The prime minister said Lord Coe had "done a brilliant job delivering the best Games ever", adding: "Now I want him to help me deliver the best Olympic legacy ever."

Mr Cameron told the BBC there was a "huge opportunity" to build the legacy for the Games.

Start Quote

We want to deliver the best Paralympic Games ever”

End Quote Lord Coe Locog chairman

He said the Olympics had been a "massive self-confidence boost" about "who we are as a country and what we stand for".

The prime minister announced that government funding for Britain's Olympic sports will be extended until the Rio Olympics in 2016.

UK Sport, the body that distributes money to Olympic and Paralympic sports, will receive £125m per year.

The government had previously announced that the estimated £40m that comes from the Exchequer for that funding would only be guaranteed until the end of 2014.

When asked about his new role, Lord Coe said: "I'm very, very happy to play a part in helping drive some of the legacy values forward, both economically, socially, sporting and clearly in sport. That's everything that we believe in.

"But, this is not a one-man mission. The whole nation has to get behind the legacy values here because this is a once-in-a-lifetime opportunity."

Lord Coe, looking ahead to the Paralympics, also told the BBC organisers were "only halfway through".

"We want to deliver the best Paralympic Games ever," he said.

Speaking at a news conference, he said he had never worked with such "focused, passionate people" as those involved in organising the Games and gave them his thanks.

Again referring to the Paralympics, he said his team were "close to exhaustion" but would rally for the "second half" of events.


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  • rate this

    Comment number 639.

    @634 Coe and Moynihan have both called for more state school medallists, at least Coe is moving to a position where he can hopefully influence government policy to deliver more state school medals.

  • rate this

    Comment number 638.

    Give me £9 billion and thousands of volunteers , thousands of BMW cars , the authority to shut down roads at will, 6 floors of Barclays office space and I could organise the same thing. Unfortunately Boris and Seb Coe are taking all the credit with Cameron latching on to the latest medal winner, oh and I support conservative. Please let's not get carried away!

  • rate this

    Comment number 637.

    The Times on Sat. said Queen & Philip would attend closing ceremony. If she just CHOSE not to attend, what a snub to our athletes and the organisers. Closing speeches obviously expected her as they all started "Your Majesty". We spent the entire evening worrying about Philip's health.

  • rate this

    Comment number 636.

    @631 Sport contributes to GDP Man U are the most valuable sports team in the world and the Premier League the most valuable league in the world. Wimbledon is the top tennis event in the world, Henley rowing, Badminton 3 day eventing, London Marathon the list goes on.

    We need to build on the Olympic success to both keep winning at a rate above our GDP and Population and hosting more sports.

  • rate this

    Comment number 635.

    Until a satisfactory explaination is given as to how a £2bn bid turned into a £9bn cost, all this self congratulations is only serving to sour public feelings towards the whole Olympic effort! (Will I be sued now for using the word Olympic!!!!!)


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