Beach volleyball is hot ticket at London Olympic Games
31 July 2012 Last updated at 07:26 BST
Beach Volleyball is one of the real success stories of the modern Olympics.
At its inaugural appearance in the Atlanta games it was very much seen as a novelty, but in London tickets are among the most sought after.
Australia's veteran gold medallist Natalie Cook has watched the game evolve since the 1996 Olympics. She caught up with the BBC's Tom Donkin.