London's tourist trade hopes for an Olympic boost

Help

As thousands of people arrive in London for the Olympics, the capital is gearing up with a series of cultural celebrations.

The Games' organisers want to involve as many people as possible through the Cultural Olympiad festival.

For the tourism industry it's a chance to sell the capital as a destination, as Nick Higham has been finding out.

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.