Prince William speaks out against rhino horn illegal trade
19 June 2012 Last updated at 08:10 BST
The Duke of Cambridge has spoken out against the illegal trade in rhino horn, calling those who take part in it "ignorant, selfish and utterly wrong".
Two rhinos are killed each day in South Africa alone, and Prince William is warning that we need to take action now or the species will disappear forever.
He is supporting a conservation project which is releasing three black rhino from Kent, back into the wild in Tanzania.
Kate Silverton reports.