London 2012: Olympic motto revealed as 100-day countdown begins


Former Olympian Jonathan Edwards: ''The next 100 days will fly by''

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The motto for the London Olympics has been revealed as "Inspire a generation" as events are held to mark the 100-day countdown to the opening ceremony.

London 2012 chairman Seb Coe was at the unveiling of a giant set of Olympic rings, made up of 20,000 flowers, at Kew Gardens in west London.

He said: "Expectations are high and we won't disappoint."

Organisers also said the Red Arrows will perform flypasts across the UK to mark the opening ceremony on 27 July.

The world-famous RAF aerobatic display team will fly in Big Battle formation across Belfast, Cardiff, Edinburgh and London to herald the Games, Locog said.

'Inspire the world'

Announcing the motto, Lord Coe said: "It is everything we have been saying since we have started this extraordinary journey.

"It is the heartbeat, the very DNA of this organisation and a rallying cry for the athletes to come to the UK to perform at their very best and inspire the world."

The Red Arrows Organisers revealed the Red Arrows will perform flypasts across the UK on 27 July

He said it was vital organisers put athletes at the centre of the preparations and pledged: "We are going to deliver a fabulous Games for this country and the 200 other nations who'll be welcomed here."

International Olympic Committee (IOC) president Jacques Rogge said he was confident London would meet the expectations of the world.

He said: "Around the world, the excitement is growing and expectations are high but I am confident that Britain and London will deliver a great sporting event and a warm welcome too."

Heaping praise on London's preparations Australia's leading IOC member said he expected London 2012 would surpass Sydney as the best Olympics ever staged.

He said: "The quality of the preparation, the commitment and the professionalism has been outstanding - they are the dream team.

"What makes it different is this is really a truly British Games and that the integration of the national, regional and city operations has put the whole country behind this and given it a huge impetus."

Good value

And triple Olympic champion Usain Bolt has said he wanted to "amaze" the world at the Games by running 9.4 seconds in the 100m and 19 seconds in the 200m.

Meanwhile, a BBC Radio 5Live poll found 64% of 2,007 people thought taxpayers had paid too much to cover the Games' costs.

However, 55% said it would prove good value in terms of benefits to the UK.

Some £9.3bn in UK public funding has been set aside to cover the cost of the Games. Many Londoners have been paying an extra £20 contribution in their council tax.

London 2012: Olympic people in numbers

The current budget is almost four times the estimated cost of staging the Games at the time of the bid in 2005.

Culture Secretary Jeremy Hunt told the BBC: "I think the time to ask people if it's good value for money is after we've had the Olympics and they can see it's been good for the country."

Mr Hunt added: "The economy is on people's minds at the moment and we have yet to see the business benefit."

London 2012 - One extraordinary year

London 2012 One extraordinary year graphic

He also announced there would be 22 "live sites" around the country where people would be able to celebrate Olympic action.

There will be seating for people to gather around big screens to watch BBC One's coverage of the best of the action every day of the Olympic Games.

The sites will host entertainment and "have a go" sporting sessions and Olympic and Paralympic athletes and VIPs will make appearances at some locations.

The unveiling of the floral rings at Kew, which can be seen from the Heathrow flightpath, was one of a number of events being held to mark 100 days until the opening ceremony.

Staff took five days to plant up to 20,000 pansies, violas and apple mint which make up the rings spanning 50m (164ft).

Lord Coe also planted an oak tree at the gardens, one of 40 celebrating the UK's role in the birth of the modern Olympics.

They were grown from acorns collected from a tree planted in Much Wenlock in 1890 in honour of Baron Pierre de Coubertin - considered the founder of the modern Olympic Games.

Schoolchildren helped build a giant sandcastle on Weymouth beach to mark the day but it has since been demolished.

Giant sandcastle Schoolchildren helped build a giant 100 days to go sandcastle on Weymouth beach

And on London's Horse Guards Parade, 260 members of the Grenadier, Coldstream, Scots and Welsh Guards formed the number 100 in recognition of the day.

Later on Wednesday, cast members from London's West End shows took part in a "Welcome the World" performance in Trafalgar Square.

The stunt was part of a campaign to back the theatre industry amid fears visitor numbers would dwindle during the Games.

Film and theatre producer Stephen Daldry, executive producer for the London 2012 opening and closing ceremonies, said: "The most important message today is that we are about to embark on the greatest sporting festival of our lives and also a cultural festival.

"What we are are trying to do here is encourage people, whether they are coming to the stadiums, the live sites or to watch sport on the streets of London, to make sure they come to the theatre as well."


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  • rate this

    Comment number 925.

    Either we need to remove lots of sports from the Olympics so that only the ones are left which the wealthy have an adavantage in because they're the only ones who can afford, and have the facilities. Or else we could invent ones suited to the posh like Olympic pheasant shooting, or antique rifle shooting. Other than this the olympics will just be our usual pathetic show because of our class system

  • rate this

    Comment number 924.

    The Olympics happening at London is a once in our lifetime for most of us. Do we should make the most of this opportunity we have got to show the rest of the world that we are excellent at global sporting events. We can't afford to mess up this opportunity and must make the 2012 Olympics a success.

  • rate this

    Comment number 923.

    Foxy1952 - disabled protest in Trafalgar square today...
    Cheers Foxy... some proper news for a change! LOL

  • rate this

    Comment number 922.

    Won't have much affect on us up here in Scotland.

    I much prefer a good highland games, in fact I'm off to toss my caber now ;-)

  • rate this

    Comment number 921.

    I find the motto one of those bland, written by committee type of mottos. One that is meant in good faith but without any chance of reaching reality. it's box ticking. I've come up with my own motto that better reflects the heartbeat of the Nation. "Watch it on TV"

  • rate this

    Comment number 920.

    @ 899.
    "If, instead of wasting it on idiots running around in circles it could pay for free parking at hospitals, doctors, removing the postcode lottery on cancer treatment"

    That is a lot for it to achieve, it would keep the NHS running for 34 days. If you had stopped with saying it could pay for free parking I woudl agree with you, but still think you're wrong that that's a better use

  • rate this

    Comment number 919.

    So many sad individuals around these days that seem to want everything in this country and the country itself to fail... are you so afraid of a life with nothing in it to complain about....

  • rate this

    Comment number 918.

    Multi-national companies selling junk food and drink and synthetic sports wear will be the only beneficiaries. They've got all the advertising and branding already sown up. It would be nice to think the world would get to know about British brands and British culture-that definitely would bring money into the country- but that's not how it works. We are just the 'hosts'

  • rate this

    Comment number 917.

    I'm surprised they didn't choose a sickeningly sycophantic motto like:
    "Everyone's a winner".

    What day do the games finish?

  • rate this

    Comment number 916.

    "Inspiring a generation" more like "robbing the next generation" more like.

  • rate this

    Comment number 915.

    What's this Team GB nonsense? Have NI been sensible and decided not to get involved in this over-priced idiocy?

  • rate this

    Comment number 914.

    Fantastic! An anagram of 'inspire a generation' is 'organise inane tripe'!

  • rate this

    Comment number 913.

    When I saw the title of the article "[...] motto revealed [...]", I admit that I was sceptical and feared we would end up with something as useless as the logo! But I like it! "Inspire a generation" - Admittedly not easy, but uplifting!

  • rate this

    Comment number 912.

    The story doesn't say - did they pay someone for that motto ?

    Tough job.

    Play up and play the game ? Nah.
    Do your best but be sporting about it ? Nah.
    Try, try, try again ? Nah.

    Inspire a generation ? Inspire them to do what ? Take up sport ? Eat burgers ? Dance in the street as the torch procession passes ?

    A motto that needs an explanation is a bit.....rubbish.

  • rate this

    Comment number 911.

    The first word in the motto is incorrect. It should have read "Bankrupt a generation". The "inspire" was actually the sharp intake of breath when we found out the true cost.

  • rate this

    Comment number 910.

    Perhaps the secong line should read.
    "Disappoint the Nation"
    The whole event is on course to be a total fiasco, and far worse at a time when the tourist trade is badly needed for all the country it will scare them away and with the predicted tube meltdown, also create business additional costs when they least want them. wait until the excusesstart from Seb Coe etc

  • rate this

    Comment number 909.

    9.3bn of our taxes to fund a tiny few's hobby is farcical or more like criminal.
    No sport should ever get a penny more in state funding until the same amount has been spent on other people's hobbies. From knitting, photography, modeling, computer gaming, gardening, anything except any sport. These greedy sportspeople take all our taxes and keep all the sponsorship, prize, appearance money etc.

  • rate this

    Comment number 908.

    How terribly interesting.

  • rate this

    Comment number 907.

    897.Tsunami of Logic - Totally agree. I would rather give every penny of the tax I pay to sportsmen and women that spend most of their waking day dedicated to becoming an athelete and competing than a load of lazy chavs that can't get off their sofas for watching Jeremy Kyle and playing with their iphones all day, taking benefits form my hard earned tax.

  • rate this

    Comment number 906.

    For myself you see, I could be hugely talented in a sporting kind of way, or I might not, but I'll never know because nobody really ever bothered to fing out. School facilities were laughable. Given this I can't see why I wan't to watch a few people from a few very good schools with charitably provided facilities. The govt. should I think be grateful that so far we haven't done much more than moan


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