London 2012: Olympic motto revealed as 100-day countdown begins


Former Olympian Jonathan Edwards: ''The next 100 days will fly by''

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The motto for the London Olympics has been revealed as "Inspire a generation" as events are held to mark the 100-day countdown to the opening ceremony.

London 2012 chairman Seb Coe was at the unveiling of a giant set of Olympic rings, made up of 20,000 flowers, at Kew Gardens in west London.

He said: "Expectations are high and we won't disappoint."

Organisers also said the Red Arrows will perform flypasts across the UK to mark the opening ceremony on 27 July.

The world-famous RAF aerobatic display team will fly in Big Battle formation across Belfast, Cardiff, Edinburgh and London to herald the Games, Locog said.

'Inspire the world'

Announcing the motto, Lord Coe said: "It is everything we have been saying since we have started this extraordinary journey.

"It is the heartbeat, the very DNA of this organisation and a rallying cry for the athletes to come to the UK to perform at their very best and inspire the world."

The Red Arrows Organisers revealed the Red Arrows will perform flypasts across the UK on 27 July

He said it was vital organisers put athletes at the centre of the preparations and pledged: "We are going to deliver a fabulous Games for this country and the 200 other nations who'll be welcomed here."

International Olympic Committee (IOC) president Jacques Rogge said he was confident London would meet the expectations of the world.

He said: "Around the world, the excitement is growing and expectations are high but I am confident that Britain and London will deliver a great sporting event and a warm welcome too."

Heaping praise on London's preparations Australia's leading IOC member said he expected London 2012 would surpass Sydney as the best Olympics ever staged.

He said: "The quality of the preparation, the commitment and the professionalism has been outstanding - they are the dream team.

"What makes it different is this is really a truly British Games and that the integration of the national, regional and city operations has put the whole country behind this and given it a huge impetus."

Good value

And triple Olympic champion Usain Bolt has said he wanted to "amaze" the world at the Games by running 9.4 seconds in the 100m and 19 seconds in the 200m.

Meanwhile, a BBC Radio 5Live poll found 64% of 2,007 people thought taxpayers had paid too much to cover the Games' costs.

However, 55% said it would prove good value in terms of benefits to the UK.

Some £9.3bn in UK public funding has been set aside to cover the cost of the Games. Many Londoners have been paying an extra £20 contribution in their council tax.

London 2012: Olympic people in numbers

The current budget is almost four times the estimated cost of staging the Games at the time of the bid in 2005.

Culture Secretary Jeremy Hunt told the BBC: "I think the time to ask people if it's good value for money is after we've had the Olympics and they can see it's been good for the country."

Mr Hunt added: "The economy is on people's minds at the moment and we have yet to see the business benefit."

London 2012 - One extraordinary year

London 2012 One extraordinary year graphic

He also announced there would be 22 "live sites" around the country where people would be able to celebrate Olympic action.

There will be seating for people to gather around big screens to watch BBC One's coverage of the best of the action every day of the Olympic Games.

The sites will host entertainment and "have a go" sporting sessions and Olympic and Paralympic athletes and VIPs will make appearances at some locations.

The unveiling of the floral rings at Kew, which can be seen from the Heathrow flightpath, was one of a number of events being held to mark 100 days until the opening ceremony.

Staff took five days to plant up to 20,000 pansies, violas and apple mint which make up the rings spanning 50m (164ft).

Lord Coe also planted an oak tree at the gardens, one of 40 celebrating the UK's role in the birth of the modern Olympics.

They were grown from acorns collected from a tree planted in Much Wenlock in 1890 in honour of Baron Pierre de Coubertin - considered the founder of the modern Olympic Games.

Schoolchildren helped build a giant sandcastle on Weymouth beach to mark the day but it has since been demolished.

Giant sandcastle Schoolchildren helped build a giant 100 days to go sandcastle on Weymouth beach

And on London's Horse Guards Parade, 260 members of the Grenadier, Coldstream, Scots and Welsh Guards formed the number 100 in recognition of the day.

Later on Wednesday, cast members from London's West End shows took part in a "Welcome the World" performance in Trafalgar Square.

The stunt was part of a campaign to back the theatre industry amid fears visitor numbers would dwindle during the Games.

Film and theatre producer Stephen Daldry, executive producer for the London 2012 opening and closing ceremonies, said: "The most important message today is that we are about to embark on the greatest sporting festival of our lives and also a cultural festival.

"What we are are trying to do here is encourage people, whether they are coming to the stadiums, the live sites or to watch sport on the streets of London, to make sure they come to the theatre as well."


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  • rate this

    Comment number 745.

    The best way to inspire a generation is to get rid of this monstrous waste of money.

    If the Athletes are in it for the sport and the pride of competing in the olymics, why cant they just use any old athletics ground? Why design and build a one use stadium for each sport?

  • rate this

    Comment number 744.


    These games are nothing but a sham and a fraud and have very little interest for most people in the country ect.ect....
    ''What evidence and authority do you have to make that statement?''

    Prob. the same evidence & authority that Seb. Coe has! :-)

  • rate this

    Comment number 743.

    From what I have read, the construction industry brought it's own staff from abroad. China et al have been involved with all things Games. Google the costing and tell me who has benefitted from this charade? Create jobs - yes, but let's create jobs by maintaining schools and front line services - you would miss them, if they were gone! Games + Jubilee = waste of money.

  • rate this

    Comment number 742.

    @ 724.Billynomates22
    Totally disagree with you, my lass is a Geordie and I go every other weekend up to Gateshead from London to see her. We're getting stung like hell down here for something a lot of people don't want. To be honest I'm looking to move there because you don't get robbed as much as you do down here so making this a North/South thing is pointless

  • rate this

    Comment number 741.

    Just now

    He doesn't need evidence or authority - he is entitled to his opinion.

    The Olympics is a fraud in so much as the idea is to create some kind of positive 'legacy that lasts' - their words not mine. Look at each of the previous hosts to see that the wrong legacy has been created and that the local populus has not benefited at all.

  • rate this

    Comment number 740.

    "Luckily 99% of the UK population support the games"

    "only 99%? I heard it was 100%"

    This is sport we're talking about. Anything less than 110% will be considered to be "underperforming".

  • rate this

    Comment number 739.


    I would of rather seen the money be given to help the aged or NSPCC that wasted on this. Then again i would rather of seen the billions the olympice is costing be given to our schools or hospitals.

  • Comment number 738.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • rate this

    Comment number 737.

    It should be "100 days left to change the logo."

  • rate this

    Comment number 736.

    The UK is not a particularly large country so everyone can get involved if they wish.
    This is part of the problem, most of the country is being actively ostracized from getting involved. The only way you can actually volunteer ''is if you pay''.
    So not only has it caused problems for going over budget, but for those supporting it being disallowed access to it!

  • rate this

    Comment number 735.

    All this talk of money being wasted - it's not wasted, it's going into the pockets of retailers, suppliers, workers - it's not being thrown down the nearest drain - ok London might be getting the most benefit but they'll gett the most disturbance, for god's sake lighten up everyone, it's just 4 weeks. I wonder how many negatives I'll get on this, loads probably cos we're a nation of whingers.

  • rate this

    Comment number 734.

    5 grand for a sand castle that lasts a day, must be a new world record.
    Cue commentator going doolally, and possible knighthood for the builder.
    So predictable..

  • rate this

    Comment number 733.

    Its not just about the money its the resources as well, South in drought.... pipe the water from up North so johnny foreigner can flush the loo

  • rate this

    Comment number 732.

    Think they have already bounced and are the most unpopular leaders since that woman prime minister who i will refrain from naming as I haven't got a sick bucket handy !!

  • rate this

    Comment number 731.

    I have a strong suspicion that the forthcoming Olympic Games will not do much for British prestige around the world. There is an undercurrent of scepticism and pervasive antipathy north of Watford where people feel that not much benefit or legacy will accrue. It only needs a couple of strikes and some idiot protesters to turn the whole thing into a shambles like the Boat Race.

  • rate this

    Comment number 730.

    Surely a better slogan would be, "We know it's a bit crap, but the sooner we get on with it, the sooner we can all go home." ;)

  • rate this

    Comment number 729.

    £9.3 billion and still counting... not bad for something that started at about
    £3 billion then the Lord Coe's put their sticky fingers in the pie, paying themselves megabucks, cock up ticket sales, screw traffic in the area,etc,etc.
    In the meantime unemployed peaks,pensioners get squeezed, pasties are taxed but caviar isn't! Then everybody gets a gong at the end and we all live in debt forever..

  • rate this

    Comment number 728.

    "Luckily 99% of the UK population support the games"

    only 99%? I heard it was 100%

  • rate this

    Comment number 727.


    These games are nothing but a sham and a fraud and have very little interest for most people in the country ect.ect....


    What evidence and authority do you have to make that statement?

  • rate this

    Comment number 726.

    Jacques Rogues, Seppe Blatter, Seb Coe........................right up there with Silvio Berlusconi in terms of integrity!


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