Minimum alcohol price planned for England and Wales


Home Secretary Theresa May: "People who like going to their local pub have nothing to fear"

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The government is proposing a minimum price of 40p per unit of alcohol in England and Wales in an effort to "turn the tide" against binge drinking.

It believes this could transform the behaviour of those who cause the most problems for hospitals and police.

A new alcohol strategy also aims to help local areas tackle problems and work with the drinks industry to encourage responsible drinking.

Some in the industry suggest minimum pricing would face a court challenge.

The industry said a minimum price was misguided and would hit consumers hard.

Similar proposals are already being considered by the Scottish Parliament.

Under the minimum price proposal, such as at the suggested 40p level, it would act as a floor and retailers would not be allowed to offer alcohol cheaper than that.

Sobriety schemes

While most prices would be unaffected, it could significantly alter the price of heavily-discounted ciders, super-strength lager and cheap spirits.

Minimum alcohol pricing graphic

The impact could include:

  • A £2.99 bottle of red wine, containing 9.4 units of alcohol, would be priced up to £3.76
  • Cheap, strong lager at 75p a can, with three units per can, would become at least £1.20
  • Bulk-bought strong cider, costing 87p a can and containing four units, would almost double to at least £1.60
  • Cheap supermarket whisky at £16.10, with 40 units of alcohol, would probably be unchanged in price

A proposed ban on multi-buy offers would affect top-end promotions, such as a percentage discount on a half-case of wine, as well as the likes of buy-one-get-one-free budget deals.

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David Cameron is ignoring the conventional political advice about how to cheer up voters”

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The alcohol strategy also seeks to give local agencies an "extensive range of tools and powers" to tackle problem drinkers and premises, such as by restricting opening hours and density of licensed premises.

It also plans to "end the notion that drinking is an unqualified right by piloting sobriety schemes for those people whose offending is linked to excessive alcohol consumption", says the strategy document.

Plans are outlined to work with the drinks industry on "changing the drinking culture, from one of excess to one of responsibility; and from one where alcohol is linked to bad behaviour to one where it is linked to positive 'socialising'".

'Mayhem and fear'

Prime Minister David Cameron said the government wanted to turn around a drinking culture that last year had contributed to one million alcohol-related violent crimes and 1.2 million hospital admissions.


It is often said that alcohol is getting cheaper. That is not strictly true.

Over the last 25 years the price of booze has been rising at a faster rate than other goods and services.

The problem is that disposable income has gone up more, meaning we have more money to spend on luxury items and many of us are choosing to use that on alcohol.

Consumption has doubled since the 1950s and there are now 10 million adults drinking more than they should.

The effect can be seen across society. Alcohol-related hospital admissions, crime and disorder and absence from work are all higher than they were a decade ago.

The hope is that setting a minimum price might alter that.

Unlike banning below-cost selling, which is being introduced in England and Wales in April to stop drinks being sold at less than the tax paid on them, it affects the majority of drinks sold outside pubs.

But does this stop people consuming too much? The evidence suggests it might. Modelling by Sheffield University in 2008 found increasing price reduces consumption most among hazardous and harmful drinkers.

Mr Cameron said: "Binge drinking isn't some fringe issue, it accounts for half of all alcohol consumed in this country. The crime and violence it causes drains resources in our hospitals, generates mayhem on our streets and spreads fear in our communities."

He added: "We're consulting on the actual price, but if it is 40p that could mean 50,000 fewer crimes each year and 900 fewer alcohol related deaths per year by the end of the decade."

Home Secretary Theresa May said that just under the cheapest fifth of all alcohol sold would be affected by introducing a 40p minimum.

"Too many people think it's a great night out to get really drunk and have a fight in our streets," she told BBC Breakfast.

"What we need to do is to set a price that is actually going to ensure that we don't damage responsible drinkers. People who like a drink or two, who like going down their local pub, have nothing to fear from this policy."

Ministers say the minimum pricing could help pubs because it would stop supermarkets offering cheaper alternatives.

The strategy also includes a plan for a late-night levy to make clubs and pubs help pay for policing.

Shadow home secretary Yvette Cooper said the Labour Party supported the idea of a minimum unit price, subject to debate about where it should be set to ensure it worked.

"The government needs to make sure it does not just create a cash windfall for the supermarkets, instead of lowering prices of other goods or supporting better prevention and treatment of alcohol abuse to cut crime further and save lives," she said.

Competition law

Just three months ago, the government said it thought minimum pricing would be incompatible with European competition law.

Units of alcohol

  • Bottle (75cl) of wine - 10 units
  • Small (125ml) glass of wine - 1.5 units
  • Standard (175ml) glass of wine - 2.1 units
  • Large (250ml) glass of wine - 3 units
  • Pint of weaker (3.6%) beer - 2 units
  • Pint of stronger (5.2%) beer - 3 units
  • Bottle (330ml) of beer - 1.7 units
  • Can (440ml) of beer - 2 units
  • Alcopop bottle (275ml) - 1.5 units
  • Small (25ml) shot of spirits - 1 unit
  • Large (35ml) shot of spirits - 1.4 units

Source: NHS

Gavin Partington, interim chief executive of the Wine and Spirit Trade Association, said he thought a minimum price move would be "highly likely" to face a legal challenge from a drinks company.

But he expressed concern the proposal could prove to be a "Trojan horse for tax", and if minimum pricing failed to make it through the courts then the government might simply increase duty on alcohol.

"I think one has to be quite sceptical," he said. "Only a few months ago you have got two ministers saying they understand it to be probably illegal, and suddenly now they are advocating it - I don't think the legal position has changed any."

Andrew Opie, of the British Retail Consortium, said: "Irresponsible drinking has cultural causes and retailers have been hugely engaged in information and education to change attitudes to drinking.

"It's a myth to suggest that supermarkets are the problem or that a pub is somehow a safer drinking environment. Effectively, a minimum price is a tax on responsible drinkers."

However, the proposal has received a cautious welcome from some in the drinks industry, such as C&C Group, which makes Magners cider and Tennent's lager.

Professor Sir Ian Gilmore, of the Royal College of Physicians and the Alcohol Health Alliance, welcomed the proposals.

Eric Appleby, Alcohol Concern: "We welcome this"

"Health care workers who struggle every day to cope with the impact of our nation's unhealthy drinking will welcome tough new policies in areas such as price and licensing that are based on evidence and should bring about real benefits," he said.

Chief Constable Jon Stoddart, the lead on alcohol for the Association of Chief Police Officers, said: "Week in, week out, in town centres across the country, the police have to deal with the consequences of cheap alcohol and irresponsible drinking.

"The growing trend for 'pre-loading' means that young people are often drunk before they even enter a bar.

"By the time they hit the streets at closing they are more likely to get involved in crime and disorder or injure themselves or others."

What is a unit of alcohol?


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  • rate this

    Comment number 862.

    1) Surely this is just the market in operation and should therefore is to be applauded by the Tories?
    2) History in this area teaches us that legislation has little effect.
    3) Change will only occur when:
    a) Society deems it unacceptable and the laws rigorously applied.
    b) Consumers are priced completely out of the market,

  • rate this

    Comment number 861.

    These whizz ideas will do nothing but benefit supermarkets. The drinking culture in this country makes the demand for booze about as inelastic as the demand for water, gas and electricity. Those prices have gone up several fold over the last few years, I can't imagine an extra 80p for dirt cheap wine will make people drink less, it will just mean more for the supermarkets.

  • rate this

    Comment number 860.

    People seem keen to blame the supermarkets but prices here are already well in excess of what you’d find in European countries. For instance, in France and Spain you can easily find bottles of wine for under a euro, yet, there is no alcohol problem in these nations. The issue is cultural and this policy not only misses the point but punishes people who have not, and will never, abuse alcohol.

  • rate this

    Comment number 859.

    @ 818 Suzkid

    I entirely agree, I don't know how many times I have screamed on here that we need to be fair on all, solely targeting those who get in drunken states which cause distress and excess cost.

    Charge the cost of hopsital treatment and police call-outs to those who caused it by being excessively inebriated!

  • rate this

    Comment number 858.

    You only have to join some Swedes on a night out in Stockholm to see that expensive booze does absolutely nothing to curb binge drinking. Alcohol costs so much in Sweden that instead of enjoying it regularly and sensibly, they save up for one big night out and they go absolutely mad! (It's a lot of fun though.)

  • rate this

    Comment number 857.

    This is such a stupid idea. Only ones it punishes is the occasional drinker like myself.
    How many people have you heard say “If cigarettes reach £5 a pack I am stopping” HELLO ! Your still smoking.
    The government has pushed up prices so much for a pint that the pubs are closing by their 100s each month and supermarkets are the only place to by drink now.

  • rate this

    Comment number 856.

    The rich will not be bothered by the price increases because, as we all know, they are always sober!

  • rate this

    Comment number 855.

    I'd just like to add for the people saying punish the drunks, not me, when someone is an alchoholic it affects their family. My father-in-law was ill he should have had better treatment for depression, we tried to get him treated no one would help. His drinking damaged his family, he was abusive, in the end he died at 55. He had been a loving family man. Treat don't punish. Please have compssion!

  • rate this

    Comment number 854.

    Another tax on the poor. Like the Tories care about public health or the state of town centre's (they work for the banks remember). This won't change binge drinking in towns. The Brits are a nation of alcoholics, because we live in such a rotten corrupt society that celebrates greed and indulgence. The young are simply victims of the culture we created.

  • rate this

    Comment number 853.


    No one is really that naive to believe that this will have the least impact on binge drinking. Europe has significantly lower prices and greater freedom on availability. They don't have the same issues as the UK.

    It's another nail in the coalitions coffin ...Labour officials are rubbing their hands with glee ... content that they will form the next in Government.

  • rate this

    Comment number 852.

    I work in a hospital Liver unit in a hard-drinking Northern city and the vast majority of people who get into big trouble and die in their 30s or 40s (and I probably see 1 die every couple of weeks) seem to consume large quantities of cheap cider and strong lager in particular from dawn to dusk from early teens. Surely trialling minimum pricing can only be a good thing.

  • rate this

    Comment number 851.

    Ban alcohol? And deny us one of life's basic pleasures?

    Cultures across the world - including tribes in the darkest jungle - have been using chemicals to alter the way they view the world. It's a natural thing. The problem is we like it a bit too much.

  • rate this

    Comment number 850.

    Nanny state
    This is something I would expect Labour to do.

    And this is the common mistake people make, trying to segment on partisan lines.
    They are all politicians and therefore genetically incapable of staying out of other people's affairs, the political hue merely defines where they meddle.
    Clearer now?

  • rate this

    Comment number 849.

    Why does this article only quote the Birtish Retail Consortium and not offer the right of reply to the BII or an organisation reresenting the Pub industry?

  • rate this

    Comment number 848.

    What an absolute joke!! Alcohol is the only thing keeping this country sane!!! The Government drive people to it!!

  • Comment number 847.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • rate this

    Comment number 846.

    @831 - will they not get more through VAT?

  • rate this

    Comment number 845.

    If you need it tax it, if you like it tax it. Oh yes make up some rubbish first though to con the public.

  • rate this

    Comment number 844.

    800. jccurd

    I was staying in a hotel near Aberdeen, working on the gas terminal and a group of Norwegians came in.

    Straight to the bar they went. During the course of my meal, they had several rounds. I heard them in the night, (3am) and they were still drinking.

    Apparently, because the price of drink in Norway is 3 times or more higher than here, they do this every time they come over.

  • rate this

    Comment number 843.

    Latest opinion polls have Labour 10 points ahead 14 points up from the general election ,the Condems seem intent on handing the Labour party the ammunition to remove them from office, was the budget the NHS reform act and this recent piece of nonsense policy written when the cabinet had been on the p*ss?


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