22 March 2012
Last updated at 12:58
A host of Team GB stars have taken to the catwalk at the Tower of London to launch Team GB's kit for London 2012.
The athletes will step out in a dark indigo blue kit, inspired by the union flag, with red shoes, when they compete at the Games.
Leading designer Stella McCartney, who collaborated with Adidas, said the kit combined style with performance.
McCartney designed the Olympic and Paralympic athletes' clothing for competition time, training, medal ceremonies and relaxation time - known as 'Village wear'.
The designer said the kit was designed to bring the home team under one look, with athletes in all 26 Olympic and 20 Paralympic sports wearing the same kit.
British Paralympic Association CEO Tim Hollingsworth said Paralympians would be reassured that they have the kit that enables them to perform at their best, while looking good.
Triple jumper Phillips Idowu said looking good made a massive difference. "You're competing in front of up to 200,000 people in the stadium and whether your hair's in place or how your kit looks, how it fits - if it's something you don't have to think about or worry about, then you can focus purely on your performance," he said.
Olympic gold medal-winning cyclist Chris Hoy, who worked with the designers on the kit, said he was delighted with the outcome and suspected other nations would be envious of their look.