Ben Cohen
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Cohen talks about his campaign against the bullying of gay people

22 June 2011 Last updated at 12:17 BST

England Rugby World Cup winner Ben Cohen has retired from the sport but has been back in the spotlight to launch The Ben Cohen Stand Up Foundation.

It is the world's first organisation dedicated to raising awareness of the damaging long-term effects of bullying and stopping it wherever it occurs.

The movement particularly focuses on lesbian, gay, bisexual and transgender communities.

BBC Breakfast spoke to him about the foundation and his motivation.