Will laser 'tattoos' replace fruit labels?
3 September 2014 Last updated at 08:53 BST
Laser "tattoos" could remove the need for sticky labels during the sale of fruit, developers say.
The technology removes pigment from the fruit's surface to show information such as the item's sell-by date and price.
The process does not affect the taste or the lifespan of the fruit.
Marks and Spencer is looking to trial the technology in the hope of lowering its carbon footprint.