Fire Phone: first hands-on with Amazon's handset
18 June 2014 Last updated at 21:38 BST
Amazon has unveiled its first handset, offering 3D visuals - thanks to four face-tracking cameras on its front - and gesture controls.
The Fire Phone allows its user to change an image's perspective by moving their head, rather than creating "pop-out" effects.
The BBC's North America technology correspondent Richard Taylor was among the first to try out the new technology.
Read more: Amazon Fire Phone offers 3D effects
Follow Richard Taylor on Twitter @RichTaylorBBC