Oculus Rift provides a VR trip inside Game Of Thrones
3 April 2014 Last updated at 08:32 BST
A new virtual reality experience is allowing viewers to experience the fictional world of popular television series Game Of Thrones.
The Ascend the Wall attraction uses an Oculus Rift visor and wind machine to help create the feeling of reaching the top of the 700ft (210m) high wall in the land of Westeros.
Framestore's creative director Mike Woods said he hoped film directors would use the technology to create new ways of telling stories.
Click's LJ Rich reports.