CES 2014: Netflix poised to benefit from switch to 4K TV
9 January 2014 Last updated at 01:02 GMT
The chief executive of subscription video-streaming site Netflix, Reed Hastings, has told the BBC that his company is currently concentrating on investing in content rather than making profits.
Netflix currently has 40 million subscribers around the world. Its growth has been helped by its self-commissioned programmes including the political drama House of Cards and prison series Orange is the New Black.
Mr Hastings told the BBC's Rory Cellan-Jones that "we are at the very beginning of internet television".