Bono and Apple's Jony Ive together to raise money for charity
23 November 2013 Last updated at 00:29 GMT
Sir Jony Ive is the Chingford born designer behind many of Apple's ubiquitous products.
He has joined forces with U2 frontman Bono and industrial designer Marc Newson for an auction of extraordinary design products to raise money for the charity RED.
Steven Smith reports from New York.