Chrome steals a march on Windows

The new HP Chromebook

The dramatic slide in sales of PCs continues, but for one new player in this market this is an opportunity. Google has launched another of its Chromebook laptops this week - made by HP in this case - and is poised to grab a bigger share of a shrinking market.

That won't amuse Microsoft whose own mission to expand beyond its PC powerbase isn't making much progress.

Google's Chromebooks are quite limited devices that only really function well for web-surfing, email and document writing rather than for more sophisticated applications. Nevertheless, their price is making them attractive to anyone wanting an easy way of getting online and doing some work without going to the expense of buying a tablet whose touch screen interface might not suit them.

The latest figures from Gartner, reporting an 8.6% fall in PC sales in the last three months compared to a year ago show that the trend is away from devices like the Chromebook and towards tablets. The volume of sales in the back-to-school quarter were at their lowest level since 2008.

Against this background though, the Chromebook is surging ahead. Gartner reckons two million will be sold this year, over five million in 2014, and 12 million by 2016. Now that will still leave the Chrome OS with just over 3% of a PC market where margins will grow ever slimmer and profits will be harder to find.

But for Google that's not really the point. Every time someone opens a Chromebook they are signing into a Google account and almost certainly becoming part of the search firm's contextual advertising audience. That, rather than selling hardware, is how the company makes its money - and its reach on PCs, mobile phones and tablets is growing all the time.

True, its relationship with manufacturers is increasingly important. Google has already worked with Samsung and Acer on Chromebooks, and now HP, still a huge force despite losing number one spot to Lenovo, is putting its weight behind the Chrome OS.

By contrast, Microsoft is going it alone as it tries to build a presence in a mobile world increasingly dominated by Google's Android. Its Windows RT operating system, designed to offer users the benefits of the touch screen tablet experience combined with the familiar Windows desktop, has failed to excite the big manufacturers.

Right now, Microsoft's Surface RT - recently revamped - is the only tablet using the OS, with the likes of Samsung, Dell and Lenovo all dropping it in favour of Android or the full-strength Windows 8.

Now Microsoft still has much closer and longer relationships with manufacturers than Google, and is making far more in profit from Windows and Office than the search giant makes from advertising. But Microsoft executives who get their hands on the latest HP Chromebook may feel slightly sick if they turn it over and read the message on the back - "Made with Google."

Rory Cellan-Jones Article written by Rory Cellan-Jones Rory Cellan-Jones Technology correspondent

Zuckerberg - the unasked questions

Mark Zuckerberg's appearance at the Mobile World Congress was a missed opportunity.

Read full article

More on This Story

More from Rory


This entry is now closed for comments

Jump to comments pagination
  • rate this

    Comment number 100.

    'I work in the IT Dept of a FTSE 100 company whose CIO has a strategy of eliminating Windows wherever possible, - is a great believer in Cloud and consequently has introduced Chrome books en masse. '
    Please what is this company? Its heading for oblivion. I don't want to be holding its shares when it does.
    Eggs, baskets, are words that come to mind.....

  • rate this

    Comment number 99.

    Chrome could be better in so many ways. (changing the "ok/cancel" dialog graphics as a version upgrade is almost insulting). The config screen is Horrible. Anyone ever exported specific data parts of selected bookmarks ? Password manageability. From an end users point of view, 90% of version upgrades seem to be about changing the icon designs.

  • rate this

    Comment number 98.

    Interesting to see an earlier comment from Xeon (11) who is head of technology of a large company. I work in the IT Dept of a FTSE 100 company whose CIO has a strategy of eliminating Windows wherever possible, has shifted the entire company to Google (email, docs and apps), is a great believer in Cloud and consequently has introduced Chrome books en masse. So not all Execs think alike.

  • rate this

    Comment number 97.

    Under the hood, Linux is a fundamentally better operating system than Windows and so most technical people would be happy to see the replacement of Windows with a Linux/Unix based OS (eg ChromeOS, IOS, Android, OS X, Linux).

  • rate this

    Comment number 96.

    @Andrew: "And not Win 8"

    Talk about starting from a negative position and moving backwards from there. What does it matter whether it's Windows or not? It has to WORK. And Windows usually does everything you could want, whereas Chrome usually only does everything Google tells you you want.


Comments 5 of 100



Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.