Grand Theft Auto 5 hits the shelves
17 September 2013 Last updated at 10:50 BST
The release of the next instalment in the Grand Theft Auto series has gamers around the world queuing up to buy a copy.
With a budget that dwarves even the biggest of blockbuster movies, GTA5 is forecast to sell more than 25 million copies within 12 months.
The BBC's technology correspondent Rory Cellan-Jones reports.