Investment in Africa: boom or burden?
7 August 2013 Last updated at 07:38 BST
With its abundance of natural resources and large and growing population , Africa is the next frontier for many global companies.
However, while investors are keen to get, there's often a wariness on the part of Africans.
The BBC's Vineet Khare travelled to Ethiopia to find out about what can be a tricky relationship and how things are not always so rosy.