Moto X: Motorola's CEO on 'self-driving phone'
2 August 2013 Last updated at 02:15 BST
Google-owned Motorola has unveiled a phone that is "always listening" for the owner's voice commands.
Saying "OK Google now..." will prompt the Moto X's Touchless Control system to listen for instructions.
The device is the first to have been designed from scratch since Google's $12.5bn (£7.9bn) takeover of Motorola last year.
The CEO of Motorola, Dennis Woodside, spoke to the BBC's Samira Hussain about the unique features of the Moto X and its chances of standing out in an already highly competitive market.